Summer Williams Portfolio

Graphic Design

 
 

Work completed at Sociality Squared

 

Graphic Designer/Photographer (June 2016 – Present)

  • Create social media photo and video content to be the voice of the brand on social platforms and engage followers

  • Strategize campaign tactics with account managers

  • Create content for Muuna cottage cheese by styling food recipes and photographing them

  • Design landing pages to reflect new brand messaging

  • Featured brands include: Muuna cottage cheese, Fitstar by Fitbit, Dolphin Mobile Browser, Holtorf Medical Group, and GoHealth Urgent Care and Trupo.

 
 

Trupo – Disability Insurance for Freelancers

New Empowerment Brand Messaging

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Trupo is a freelancer-friendly disability insurance empowering people to have independence when things go wrong. While on the design team, I've created simple GIFs and branded images to launch their product. 

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Muuna Cottage Cheese

Recipe Photography + Social Media Expansion

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I create photos and animations for Muuna Cottage Cheese which highlights the health benefits of using cottage cheese in recipes. The photos and videos are used across social media platforms and a printable recipe PDF.

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Newsletter Campaigns

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I’ve designed many emails for various subjects such as: a post-conference campaign, a 7 day drip campaign, and monthly newsletters to subscribers. I worked closely with the marketing team to use data to lead our designs. We analyzed which emails had a higher open rates as well as click-throughs to achieve successful results in future emails.

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Social Graphics

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I’ve been on the social media design team since their launch in the summer of 2016. We’ve grown the social media accounts to a total community of over 134,000 followers, achieving high engagement along the way.

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GoHealth Urgent Care

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Being apart of the design team for GoHealth I had the opportunity to design a wide variety of material.

  • I managed a large photo library

  • Created marketing material across digital platforms and print

  • Worked with printer to ensure quality

  • Created informational videos using After Effects

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