Summer Williams Portfolio

Typography Exploration

 
 

Coin Up App 

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WHAT IS COIN UP? ––––

Coin Up is a mobile donation app that connects nonprofits with donors who share their passion for a common cause. Nonprofits can now engage with donors through a simple, convenient app, while users can make incremental, recurring and seamless donations. Download the app here.

PROJECT OVERVIEW

To help scale Coin Up's downloads and monthly users, I conducted brand positioning exercises and user research.

 

ROLES

  • Strategist
  • UX researcher
  • UX designer

DELIVERABLES

  • Marketing audit
  • Competitive audit
  • Identify personas
  • UX analysis
 
 
 

STAKEHOLDER GOALS

"We really need to know who the ideal customers are. What motivates them to download the app and start giving?"  –CEO

With this in mind, I conducted user research to define personas and how to motivate users to become a monthly donor.


 

 
 
 
 
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.
— Margaret Mead
 
 
 
 
 
 

CHALLENGE

Determine who the target market is and define personas to help grow Coin Up's

 

SOLUTION

Define personas and gained insights into what motivates them to donate to causes.

 
 
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INTUITIVE ENOUGH TO KEEP ENJOYING NATURE 

Endangered Waves is an app to empower surfers to take action when they see a coastal issue. There are over 30 million surfers worldwide who deeply care about the ocean. 

Thinking about the users (surfers, conservationists, & coast-lovers worldwide), the app needed to be intuitive enough to quickly report an issue and allow them to get back to enjoying the outdoors. 

 
 
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SIMPLE ICONS TO REPRESENT COMPLEX ISSUES

Coastal threat categories: Oil spill, Sewage, Trashed, No Access, General, and Coastal Erosion

I designed the iconography set to represent the different coastal threat categories that users can file their issue under. The icons are simplified and designed to be recognizable at small sizes.
 

 
 
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ONBOARDING SCREENS TO EDUCATE

The final onboarding tutorial resulted in 3 screens that represented how the app works. White dashed lines are used to illustrate the fact that your reported issue gets sent off to the proper people. Similar iconography was used in the onboarding to make users feel familiar with the app upon first use.